Content Strategist (m/f/d)

Permanent employee, Full-time · Berlin

About us

We are Visual Meta, a successful & profitable internet company founded in 2009 and acquired by the Axel Springer Group in 2011. Operating from our well-designed office in the middle of Berlin, we run 13 comparison shopping portals in Europe under the brands LadenZeile and ShopAlike. Together, the sites drive up to 500,000 sessions a day, list 200 million offers from thousands of online shops and help consumers save time and find the product they love.

Our vision is to become a top reference for connecting online shops and consumers by creating reach for the shops and orientation for the consumers through cutting-edge tools and technologies. We work with the professionalism of a successfully grown company, while fostering the culture of a start-up. Our office is like a micro melting pot, where inspired individuals from all over the world connect their cultures, ideas and skills. In an atmosphere that is built on appreciation – right from the start. Every one of our 219 employees plays a vital role in our success story. If you want to be part of that and actively shape the future of e-commerce, then seize the opportunity and join our team!

Your mission at Visual Meta? As “Content Strategist” (m/f/d) you will hold a key position within our Content team, working in close collaboration with multiple stakeholders. You will be responsible for ensuring that content is created and represented in the most effective way, and for placing user needs at the center of everything we do.
Your challenges and tasks
  • You support the development and the maintenance of a multi-channel content strategy based on qualitative and quantitative analyses (content audits, gap analysis, target and competitor analysis) to identify strategic content needs and critical gaps across user journeys
  • You manage and continuously improve our content schedule (editorial calendar), output and promotion
  • You report content performance results across multiple channels
  • You effectively manage multiple content projects simultaneously, delivering each project within defined quality parameters, priorities and timelines
  • You collaborate effectively with our multilingual content team and manage freelancers
  • You’re working very closely with our senior Brand and Content strategist as well as the Head of Content
You offer
  • You have a relevant work experience in content marketing, preferably in the ecommerce industry
  • You have excellent project management skills
  • You have the ability to set priorities and build a holistic content marketing plan
  • You are able and you are willing to work collaboratively across an international team
  • You have the ability to conceive fresh and creative ideas for new content that establishes or supports the company's brand identity
  • You possess an analytical mindset
  • You have some experience with social media engagement strategies and best practices
  • You have strong skills in creating original content that targets a specific audience and meets company objectives
  • You have an excellent written and spoken English, German is a plus
What we offer
  • We are a successful e-commerce company hiring under any circumstances, we onboard our new colleagues remotely
  • We master Marketing - Learn from one of the best performance marketing companies in Berlin
  • We love diversity - our team contains over 50 nationalities , co-located in our office in the middle of Berlin
  • We prefer to stay cool - enjoy working in an air-conditioned office
  • We see your development as our priority - profit from a structured onboarding process, versatile training opportunities as well as room for further professional development
  • We care for you - benefit from flexible working hours, mobile working, 27 vacation days, healthy snacks and sport activities (yoga, soccer, volleyball).
  • We enjoy spending time together - join in for Friday beers, movie nights, team events, table football and ping-pong
Is this the job you are looking for?
Go ahead and submit your application in English including your CV, salary expectations and your availability. Your designated Talent Acquisition Manager Melanie Moselt is looking forward to your application!
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